avatar for Alda Marina Campos

Alda Marina Campos

Founder + Director
Rio de Janeiro, Brazil
In 2005, 11 years ago, I made a significant move: I left a career in marketing in large corporations and started to work in the social sector, giving management support to small social entrepreneurs. I experienced powerful approaches to support organizational development process: to identify it's essential questions and build it's management solutions through the dialog and engagement of it's strategic relations. Inspired by this experience, in 2006 I decided to focus my Masters thesis on 'strategy through alliances and networks'. An essential question emerged to me: 'How to support leaders and entrepreneurs on the development of their organizations through the integration of different stakeholders' intelligence, perspectives and initiatives?' In 2010, PARES*, a boutique management consultancy, or 'peers' in Portuguese, was founded. Since then, more than 50 projects to companies, nonprofits, federations and councils have been delivered. Besides working in consultancy projects, in order to give support to more organizations and, also in 2010, we founded PARES Institute, a nonprofit focused on co-creating and sharing knowledge. The understanding of human and organization development became my passion and, since 2012, I have been studying organization sustainable development and prototyping new methodologies: how to build a deeper diagnosis, a proper scope of support,selection of stakeholders, a better governance and how to respect it's own development process, in order to catalyse significant transition. Anthroposophy has given me good lens. This approach has been very useful to companies interested on achieving a more sustainable, innovative and inclusive management with their value chain. Besides consultancy, as a visiting professor I have been sharing these experiences in post-graduate programs. I truly believe in development process through relationships.My main objective to be in OuiShare is to exchange experiences, practices and cocreate what's next. Shared development is the key.

*PARES is a boutique consulting and training firm that advises leaders and entrepreneurs in the strategy and development of their organizations, integrating perspectives and actions of their strategic counterparts to achieve sustainable results.

With several projects built with companies , institutes , foundations , federations and councils, PARES working methodologies integrates the intelligence of internal and external stakeholders in building solutions to management challenges . The systemic approach paves the way for creativity and innovation in responding to key questions brought by the leaders, also enabling the consolidation of networks and intersectoral partnerships .

My Moderators Sessions

Thursday, May 19

11:30am CEST