Erik Grab is currently Vice President Strategic Anticipation & Innovation for the Michelin Group.
He is also in charge of the Michelin Challenge Bibendum Open Lab, a co-innovation ecosystem 
gathering over 200 international companies and 50 international or professional organizations.
His previous mission within the Group was as Global Marketing Director for the two main Michelin 
business entities, namely Truck and Passenger Car. 
Before joining Michelin, Erik had created a Business Consulting Agency which he subsequently sold to 
WPP, world leader in advertising and marketing services.
Erik began his career in sales, then turned to marketing consultancy and market studies, including 
within the German Institute GfK before becoming the company’s French branch Director.
Erik is a strategic anticipation and innovation unconditional enthusiast and regularly speaks on 
university campuses and international forums on the future of mobility and sustainable 
development. 
He is a member of the Futuribles International Board, President of the third research initiative 
"Economy & Climate " at the University of Dauphine and President of the Strategic Orientation 
Committee of ICN. He is also the new Mobility Factory Project Coordinator for the PFA ( Plateforme 
de la Filière Automobile)