avatar for Hugo Guyader

Hugo Guyader

Linköping University
Doctoral Candidate
I am a French expat living in Sweden since 2010. I have always been interested in P2P exchange and particularly how it challenges traditional modes of consumption. I am now conducting research with the collaborative consumption movement at the back of my head...
I am a doctoral candidate in Marketing at Linköping University where I focus on the consumer adoption of Green Services and Access-Based Services, using case studies from the mobility sector, i.e. P2P car rentals, ridesharing. I have a mixed-method approach to research using surveys, experiments as well as interviews and (n)ethnography to collect data.
I also coordinate the OuiShare Research Workshop 2016 (collaborativeeconomyresearch.wordpress.com).